Wednesday, April 18, 2007

This week's release: May.

May is an elegant, semi-casual crystal necklace. It includes a necklace and stud earrings, and comes in nine different pastel color combinations, and two metals (gold and silver). The crystal textures are entirely hand drawn (or should I say "crystal" textures, since they're just my basic gem textures). I'm trying a pricing experiment this week, so it's really cheap: L$35 for a single color, and L$90 for all nine gold or silver pieces.

Everything is available in both copy/modify/no transfer and no copy/modify/transfer versions, and demos are also available.


(Skin: Au Naturelle in the Rose skintone and Freckles makeup, from Tete a Pied; hair: Tessa in Ash, from ETD; dress: Spirit in green, from Canimal)

11 Comments:

Anonymous Delfina Vacano said...

For some reason (and maybe it's my browser) the right side of your page seems to cut off some of the text.

Also, I'm glad you're adding more items to your "everyday" line! Can't wait to see what else you come up with. I'm going to have to go and pick this set up. :)

April 19, 2007 9:49 AM  
Anonymous Delfina Vacano said...

Oh, whoops, just noticed it cuts off on both sides. ...I'll check it from my computer at home, maybe it's just me at work that's doing it...

April 19, 2007 9:50 AM  
Blogger Miriel Enfield said...

It could be my terrible CSS, too.

And I'm going to be playing around with that line more for the next few weeks -- I'm considering slashing the prices of everything in it down to below L$50, but I want to see how a few ultra cheap items do, first.

April 19, 2007 10:20 AM  
Blogger Casandra said...

4/20/07

Advertising a lower cost casual line and an occasional freebie will bring in new people. Smart. Just don't under value the creative effort and RL hours it takes you to create.

I don't mind paying for quality.

I’ll be in for your sweet little necklace soon. I can fit it into what’s left of my AV’s monthly budget. As soon as I rework her AO and fill in a few gaps in her basic daytime wardrobe, she will be in for your nicer jewelry. One of the items I intend to get is Sultana in full sets of gold and silver so I can wear each gem set in the metal I prefer for that stone. I’m glad you added the tourmaline; I have a gown that needs it.

Some additional thoughts – and if you would rather I didn't share this type of idea/suggestion just let me know. :)

If you position lower cost casual jewelry so that they have to walk past the elegant jewelry to see it, you should get additional sales (either then or they will remember and come back). I see this in RL (buyer & dept mgr). You would need obvious signs for the display that they can easily spot from the door so they don't have to actually search.

Your new shop is just that much larger and more elegant that it doesn’t seem as friendly in feel (that might be causing customers to stop at the door). Part of it is that the rooms are so wide that without your floor displays there is lots of empty floor to cross before you reach the walls. I liked the way the displays were positioned in your other store. Yes they were right at the door, but when you looked up, you could see other items that caught your interest. If they were positioned further back and reasonably close to the walls, that should make the shop a bit more comfortable in feel and draw customers towards the back of the store. And maybe a floor display in each room with the newest release. So a new gown could be on a floor display both in the main room and in the room that holds your gowns.

If you mix things up a bit, it can generate sales. For instance – in addition to a jewelry design included in the usual spot for jewelry, also display it next to a gown “designer suggested jewelry for this gown”, maybe offering a gown/jewelry package for a little less L$. Maybe also include the eyes you are wearing and a notecard with info on the skin.

Do you have a favorite shoe designer who might be interested in teaming up with you? If you displayed coordinating shoes, and could sell the entire package that might be a bonus. Imagine your Echo gown with hand-dyed silk pumps to match.

With your SL Fashion Notices, I like and/or appreciate that:
- You include your logo
- You keep your attachments small
- You say what you are offering (I won't open an attachment if the designer doesn't include a description).

I would like to suggest that you include the URL to your blog in your notices. Those who receive notices by email and can't - or don't want to log in just then:
- Can still check out your new release
- It should bring you more readers

Casandra Shilova

April 21, 2007 7:30 PM  
Blogger Miriel Enfield said...

Just don't under value the creative effort and RL hours it takes you to create.

Yeah, this is a concern -- I dislike selling hours of work for a dime. This is one reason I'd be keeping the rest of the stuff as it is, price wise.

I’m glad you added the tourmaline; I have a gown that needs it.

Oh, good, at least one person who likes it! :) I'm really fond of that color but it doesn't sell very well.

And thank you for the suggestions. :)

If you position lower cost casual jewelry so that they have to walk past the elegant jewelry to see it, you should get additional sales (either then or they will remember and come back).

This is a good idea -- I could, at the very least, move the elegant jewelry room closer to the door. I was already planning on putting up a sign that explained what the Miriel Everyday line was.

Your new shop is just that much larger and more elegant that it doesn’t seem as friendly in feel (that might be causing customers to stop at the door).

Really? I found it cozier, since it didn't have the cavernous ceilings and enormous displays.

I see what you mean about all the empty floor space, though.

If you mix things up a bit, it can generate sales.

I see how this could work, though I'm hesitant to do it -- one of the reasons for rebuilding was to have a store that was more organized. And I don't want people who are just interested in elegant jewelry to have to deal with prims and textures related to gowns while they're looking at the jewelry. So I'm reluctant to mix things up.

I would like to suggest that you include the URL to your blog in your notices.

I hadn't thought of this! I'll add it to my next notecard.

April 22, 2007 9:10 AM  
Blogger Casandra said...

*snip*

Really? I found it cozier, since it didn't have the cavernous ceilings and enormous displays.

Good points. The smaller displays work well; you don’t have to back up as far to see everything. I think it’s probably all of that empty floor to traverse.

Maybe if your model was near the front (she is way back there) and said “hi” when someone came in. Of course, that means she would have to be at the computer and alert all of the time … hmmm….not so good after all. When she is at the computer perhaps she could stand closer to the door with an animated AO, stroll around occasionally and say “hi” to anyone who comes near. That would make her seem approachable.

I see how this could work, though I'm hesitant to do it -- one of the reasons for rebuilding was to have a store that was more organized. And I don't want people who are just interested in elegant jewelry to have to deal with prims and textures related to gowns while they're looking at the jewelry. So I'm reluctant to mix things up.

I noticed and appreciate good organization. Some people like to pull their own look together; some aren’t good at it and appreciate that I do it for them in RL. I deal with fabric. I take a new group, pull in other fabrics in stock that work particularly well with it (I usually had them in mind when I bought the group), and put it where people can’t miss it (sometimes adding a pattern to give ideas of what to make with it). It generates additional sales.

The main room could handle a few ensemble displays that rotate out with the option to buy individual items, combinations, or the whole look. Or maybe just one that gets changed more often. Then each specialized room could still hold all of the elegant jewelry, all of the gowns etc without mixing in the rooms.

April 22, 2007 1:43 PM  
Blogger Miriel Enfield said...

When she is at the computer perhaps she could stand closer to the door with an animated AO, stroll around occasionally and say "hi" to anyone who comes near. That would make her seem approachable.

The modeling stand is basically a glorified camping chair, so that doesn't really work. I could move it closer to the front door, but aesthetically, I don't know about that. I designed the back wall to highlight and frame the model.

What I am thinking of doing is putting out more floor displays.

The main room could handle a few ensemble displays that rotate out with the option to buy individual items, combinations, or the whole look. Or maybe just one that gets changed more often.

I'm hesitant to make a combination that costs less when you buy everything together -- my experience with this kind of thing is that people can get confused. Sticking out a combination of items would work, though. Or I could just put up a display letting people buy the items the model is wearing, something I probably should be doing anyway.

April 22, 2007 2:21 PM  
Blogger Casandra said...

The modeling stand is basically a glorified camping chair, so that doesn't really work.

Yes, of course – didn’t think of that.

I could move it closer to the front door, but aesthetically, I don't know about that. I designed the back wall to highlight and frame the model.

It does; I do like your stencil work on the walls.

I'm hesitant to make a combination that costs less when you buy everything together -- my experience with this kind of thing is that people can get confused.

Oh! But then there are people in RL that don’t understand anything the first couple of times I try to explain to them, so I can believe that.

My only other thought relevant to this discussion is SL Exchange. Another way potential customers can look at your work without logging on. They can search for “Miriel”.

For instance, I am attracted to Cailyn’s jewelry. A search for “Cailyn” brings up merchant “Cailyn Miller” clicking on her name gives you all of her online SLX listings. Although I will readily admit, I hate scrolling through page after page of the same thing with different colors. I don’t know if there is a way to list something once and select a color option (doubt it, but I wish). Blaze uses SL Boutique. He lists every color of every gown plus a fat pak. At the bottom of each listing, he adds a photo with several colors of that gown. You can look at that picture and then if you want a larger view of the color you are interested in you can scan until you find that one and pull it up.

I would probably list at least one or two of most popular gems for each metal with an additional picture of all colors available for that metal and the other metals it comes in. On SLX you can add additional pictures on the close up page. Reference your in world shop name, location and blog (if that’s all possible).

If you go forward with the Jewelry Expo, that will get your name out there as you send out info and announcements to designers and bloggers.

April 23, 2007 6:20 AM  
Blogger Miriel Enfield said...

My only other thought relevant to this discussion is SL Exchange. Another way potential customers can look at your work without logging on. They can search for “Miriel”.

You know, I really should do this. I used to have listings on both SLX and SLB, in fact, but it was just such a massive chore to update them all the time that I stopped.

I'll probably just stick out a few of my bestselling items.

April 23, 2007 7:34 AM  
Blogger Casandra said...

I'll probably just stick out a few of my bestselling items.

Sounds good.

Thanks for letting me expound on my ideas.

April 23, 2007 9:02 AM  
Blogger Miriel Enfield said...

Thank you, too, for the suggestions. :)

April 23, 2007 9:08 AM  

Post a Comment

Subscribe to Post Comments [Atom]

<< Home